CASE STUDIES

Fidelity Printing

Fidelity Printing

Challenge: A premier print shop in Nashville, Tennessee, Fidelity Printing needed an updated image that was just as creative and classy as the print jobs they produce to appeal to their demanding creative clientele.
 
Solution: Sidecar translated standard printing color dots into an iconic logo paired with the slogan, “Imagination in print.” From mailing color gumballs to printing glossy posters, we helped Fidelity Printing become the darling of ad agencies, musicians and their other artsy clients.

 

Circle Group Consulting

Circle Group Consulting

Challenge: Two partners well-seasoned in the financial industry wanted to start their own sales and service training and consultancy company for banks, but needed to hit the ground running with professional tools and a name that creatively captured the scope of their comprehensive offerings.
 
Solution: Sidecar helped the company brainstorm a name, tagline and logo that hints at their ability to connect the dots between management’s vision and the sales team’s performance; we also equipped them for immediate success with a visual brand guidelines, a website and full suite of marketing pieces to reach prospects.